Joco Brand Story

Joco creates experience-enhancing and eco-innovative, reusable drinking vessels – the smartest choice for people and the planet. Crafted from leading knowledge and materials, designed for a lifetime of use.

In 2008 the Joco brand was born out of personal protest to a mounting threat of plastic and single use waste. An issue created by the obsession with cheap convenience that has led to a plastic world with a disposable culture.

Joco’s mission hasn’t changed since the beginning. And we’re proud to say it’s working. We have seen a positive shift away from the disposable culture. Empowering the journey from what may seem like a small insignificant step, into a positively impactful way of living.