During a time of self-reflection, Blume Founders bonded over realizing that they weren't living as creatively or intentionally as they wanted to. They found that consciously choosing what goes into our bodies was labour intensive and confusing, that healthy choices were challenging to make with busy schedules and conflicting information. So, they started working towards a solution on how to make healthy choices easy. They created blends that supported self-care moments, and general well-being, not just physical health, and they found that by sourcing high quality organic ingredients, they didn’t need to add sugar and artificial fillers. With that, Blume was born.